1. How do I submit my press release order?
2. Once I place my order, how quickly will it be distributed?
3. How are releases delivered?
4. When will people start contacting me?
5. Do you guarantee that my release will get media coverage?
6. What kind of results can I expect?
7. What type of information should I include in my release?
8. How much contact information should I include?
9. How long should my press release be?
10. How do I know my release got delivered?
11. Are you just doing a bulk mailing?
12. Can PetNewswire write my release?
13. How can I sign up to receive free pet news?
14. How can I make a suggestion for additional media outlets to add to your list?

1. How do I submit my press release order?
You can place your press release order by visiting our secure order form here or by calling 865.671.8436.

2. Once I place my order, how quickly will it be distributed?
Press releases will be distributed in our weekly news digest, unless prior arrangements are made.

3. How are releases delivered?
All releases are delivered via email directly to the editor or person responsible for receiving or reviewing releases at each particular media outlet.

4. When will people start contacting me?
Some media outlets may contact you within just a few minutes after your release is received and others may take weeks or even months before they respond. Keep in mind that there are many types of publications and they may range from daily, weekly, monthly to quarterly.

5. Do you guarantee that my release will get media coverage?
Because we have no control over what a particular media outlet deems "newsworthy" we cannot make any guarantees.

6. What kind of results can I expect?
Results vary so greatly that there is no way to give our clients any standard figures. Some clients find their phones ringing off the hook while others may not receive a single call. Remember, there are many variables that affect whether or not the media decides to pick up your story.

7. What type of information should I include in my release?
Stick to the basics and avoid hype. You'll be right on track if you can include the traditional "who, what, where, when, why, how."

8. How much contact information should I include?
Include as much contact information as you possibly can. Generally you should try to include an address, phone number, fax number, email address, and Web site address. It only increases your chances of getting some type of coverage when you make it easier to be contacted. If the press release involves two or more parties, you must include contact information for those parties.

9. How long should my press release be?
Press releases must be kept to a 500 word count limit. This includes all contact information. Additional charge of $100 per every 100 words will apply if your release is over the word count limit. Remember that short and to the point is best.

10. How do I know my release got delivered?
You will receive a confirmation via email shortly after your release has been sent.

11. Are you just doing a bulk mailing?
No, all of our releases are delivered individually to media outlets.

12. Can PetNewswire write my release?
Yes! PetNewswire offers press release writing services for only $250 per press release (includes 1 edit/update session). Your press release can usually be completed within 3-5 business days. However, depending on our workload and difficulty level of your release, the time frame may be slightly longer.

13. How can I sign up to receive free pet news?
You can do it quickly and easily (we only require name and email address) by going to: http://www.petnewswire.com/subscribe.htm

14. How can I make a suggestion for additional media outlets to add to your list?
Send email to pnw@petnewswire.com.

 

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